WHO SPENDS THE MOST? BOYS? GIRLS? BOTH?
Today's topic is shopping, money and the way we use it.
During morning class we were discussing about how we spend, who we spend for, what we spend in... these three questions and some more give us the chance to indtroduce a comment like the one that follows.
Female Shoppers
According
to a 2012 survey by the AMP Agency, “A woman’s approach to shopping
is very much part of who she is; it is part of her DNA.” The way a woman shops
when she is 18 years old is the same way she is going to shop when she is 43
years old. It is a lifelong mindset. This insight was unexpected, as most
observers expected women’s shopping habits to change as they grew older.
Male Shoppers
An
article in Forbes suggests that for most men,
shopping for clothes is like “doing your own brain surgery.” Another study suggests that male grocery shoppers are “like a dog
looking for a lost ball in a field – they cross-hatch frantically until they
stumble upon what they are looking for by chance.” The same study
describes men as “pragmatic shoppers,” considering success as “leaving with
what you came for, having experienced a logical and efficient shopping
process.”
In other
words, men like to get in, get what they need, and get out fast. Men aren’t
major comparison shoppers and they’re willing to pay a little more to speed up
the process than to spend time hunting down bargains. In The Wall Street Journal, Delia Passi, CEO of the research
and consumer advocacy group WomenCertified, claims that to men, the worst outcome
is to walk out of a store empty-handed.
After reading these three paragraphs, tell us what's your opinion... IS THAT TRUE THAT GIRLS SPEND MORE MONEY WHEN SHOPPING? ARE WE SHOPACHOLICS? WHY? HOW? WHEN? WHERE?.
Remember this activity is part of your evaluation for unit #3 in this semester.
